Social media from millennials’ perspectives

Millennials are a demographic that many marketers strive to understand.

They are affecting strategic marketing decisions from the layout and design of office spaces to the ways in which content is received and shared.

Because the digital universe has been around most of their lives, millennials have a hard time remembering what life was like without search engines, social networks and streaming entertainment.

They are the ultimate multitaskers—they can walk, talk and scroll at the same time. When you’re marketing to these budding professionals, remember that many absorb information differently and digital adoption and use rates will vary widely.

We gathered insights from two of our interns about the role that social media plays in their daily lives—and how it relates to brands. Here’s what we found out:

Social media presence

Millennials think it is important for brand managers to post regularly on social media channels and develop strong, consistent messaging across all of their platforms.

Brand managers who have presences on new and emerging social networks—and use them effectively—will show millennials they are relevant and will demonstrate an understanding of this audience.