Snap’s ‘Spectacles’ are now available to everyone
Do you think the company’s glasses, which enables users to take and upload pictures to Snapchat more easily, will change content creation?
The company’s video-recording sunglasses were previously only available at conversation-generating pop-up kiosks, but it recently started selling them directly to users for around $130 at Spectacles.com.
In September, Snap’s chief executive, Evan Spiegel, told The Wall Street Journal:
We’re going to take a slow approach to rolling them out. It’s about us figuring out if it fits into people’s lives and seeing how they like it.
The move comes as Snap prepares for an impending initial public offering.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.