Snapchat rolls out a slew of changes to entice marketers
The company’s shift is intended to foster collaboration with other apps to take on Facebook and Instagram. Will the moves generate new ad dollars?
Snapchat is throwing a bunch of changes at the wall, hoping one will be stick and help the company attract new users.
The social media platform has seen stagnant user growth, and execs have watched as Instagram and Facebook have copied some of its most popular features. Now the platform is working with other apps, adding video games and augmented reality features and a new ad network to convince investors and consumers alike the brand has staying power.
The announcements were made at Snap’s recent “partner summit,” the first of what the company says will be an annual gathering.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
