Sick of Old Spice yet? New report says it made money from the YouTube videos
The debate continues about whether the Old Spice television and YouTube ads, produced by Wieden + Kennedy, actually sparked sales. One report said they didn’t. Then another one came out saying, wait a second, maybe the videos did spark sales. Now Mashable is reporting that OK, seriously guys and gals, it did make money. Sales actually doubled while the commercials and YouTube videos ran! But wait, oh shoot, there’s an addendum to the story that says maybe there was just a R…
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