DICK’S demonstrated its commitment to gender equality when it started a conversation after a video highlighting the disparity between male and female athletes went viral.
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It’s a difficult metric to obtain — is it even worth trying?
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Journalists say requests for coverage need to be specific to each publication.
The case study is an excerpt from the PR Leadership Network’s exclusive report.
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Communicators from OKCupid, Forbes, IBM, and PayPal join the growing agenda.
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