4 pillars of effective pandemic pitching
COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.
COVID-19 continues to dominate the coverage of many major news outlets. Here’s how you can get you story into the mix.
Also: McDonald’s makes sustainable Happy Meal toys, Amazon lobbies to legalize marijuana, and McKinsey & Company comments on explainer video series for kids.
Also: Zillow decouples worker location and pay scale, MassMutual looks to move on from oversight failure, tracking the most loved influencers, GM extends Chevy Bolt production shutdown, and more.
Also: California recall highlights COVID-19 and vaccination topics, Whirlpool offers $1,000 bonus to vaccinated workers, Litecoin creator apologizes for spreading misinformation, and more.
With no stores in the Big Apple, the Southeastern restaurant chain was keen to make a big-city splash. It turned to food trucks and free meals to reach national news outlets and influencers.
Also: Business travel is grounded in Sept., Americans say they still want to shop in-person, HRC parts with president over his ties to former Gov. Cuomo, and more.
The group of 23 industry experts will guide the editorial focus and programming for the brand as it looks to address ‘Transformation’ in 2021.
Also: Cuomo resigns, Google creates kid-focused privacy policies, and Pizza Hut introduces plant-based pepperoni.
After more than a year of crisis and more uncertainty on the horizon, engaging workers has never been more important. Consider these strategies.
Also: Coke ads respond to backlash over formula change, hospitality and travel brands hopeful for business travel and Snickers pulls homophobic ad.
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.