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Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.
After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.
Make sure to cover the basics with potential influencer partners, and define how everyone will help drive the desired business outcomes.
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
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The editor and journalist talks about starting PoliticsNJ 20 years ago and how political journalism has changed since then.
Bilal Lakhani, communications and marketing director for Thorn, shares tips on when influencer marketing is a bad investment for your organization.
Check out this year’s impressive list of finalists.
New Gallup research reveals that the issue’s not quite so simple. Read on for the pros and cons.
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Here’s how young PR pros can push for change from within their organizations.
PR insiders debate the link between the future of PR and the future of the media.
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
