Report: Marketers need to engage more on social media

A recent report from U.K.-based trade magazine Marketing Week explored how marketers can overcome this challenge and harness the power of social media. The report includes advice from PR pros, such as blogger Mark Borkowski, who suggests that “a great many PR folk are in danger of believing their own spin about the opportunities the online world can bring.”

Speaking to Marketing Week, Borkowski advised brands to first ask why they want to enter a certain social media platform and then start listening and monitoring what’s going on in that space. This takes time, effort, and investment, but it’s an area where PR can excel, he said.