Report: Less than a third of financial reporters trust press releases
A new survey sheds light on journalists’ preferences, which include more social media—and a continuing distrust of PR professionals.
A recent Muck Rack survey of financial journalists offers PR pros a peek into behaviors and preferences that can affect media relations success.
The information can be helpful to communicators from several types of organizations, considering that the most important topics for financial reporters in 2019 include cybersecurity (more than 57 percent) and financial technology (nearly 42 percent).
Additional topics reporters think will dominate next year’s conversations are tax reform (nearly 36 percent) artificial intelligence (more than 33 percent), cryptocurrency and blockchain (30 percent) and banking regulations (nearly 27 percent).
PR sources aren’t highly trusted
As source credibility continues loom large, especially as communicators battle fake news, financial journalists won’t hold your press release or PR statements in high regard.
Most financial journalists (85 percent) say that print newspapers are the most trusted source of industry news, followed by online newspapers (more than 83 percent) and executives of financial companies (nearly 57 percent).
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