Report: Instagram is teens’ top platform, but most still flock to Snapchat
A survey of 8,600 teenagers across 48 states reveals current trends in fashion, food, brand engagement and social media platforms. Consider the telling data.
Younger consumers are turning to Instagram more than ever before—but Snapchat hasn’t yet lost the competition for users.
A recent survey by Piper Jaffray, titled “Taking Stock with Teens,” reports that 85 percent of teenagers use Instagram at least once per month—edging out Snapchat (with 84 percent) for the first time.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
