The Scoop: The chaotic web of social media journalism as seen in one California county

Plus: TikTok faces big privacy fine in EU; lessons from the fall of the MCU.

AI SEO: An audience-first approach to showing up in AI results

The way we think about search is changing.

What PR pros must know about today’s pay-to-play media reality

 The lines are getting murkier than ever.

FleishmanHillard’s Thomas Bennett on building a career from pro sports to SVP

Fleishman Hillard SVP shares the keys to growing the next generation of communicators.

Decode your execs: Managing upward for communicators 

A few tips for building better relationships with execs, earning their trust and providing actionable feedback.

Making complex, technical stories more human

Focus on personal relevance and trust to make technical topics relatable and engaging.

Your insight needed: How you use business acumen in comms

Take this brief survey and help shed light on an important area of the industry.

The Scoop: Amazon clarifies tariff pricing report after Bezos’ ‘good guy’ call with Trump

Also: Starbucks CEO addresses poorer-than-expected earnings call; Coca-Cola outlines playbook for countering misinformation.

  Member Content

Aligning AI with organizational values and brand

Steps to create ethical and trustworthy decisions regarding AI.

3 ways to adapt to the media landscape

You've got to evolve.

Behind the headlines: Helping my friend through a 48-hour media firestorm

A PR pro stepped up when a confrontation with a congresswoman went viral.