Top Stories of 2024: How the Boy Scouts rolled out their rebrand and weathered name-change controversy

Scouting America will take the place for the century-old name.

Top Stories of 2024: Where Gen Z gets their news (besides social media)

Everyone wants to get Gen Z’s attention.

The Scoop: Looming government shutdown signals comms discord among GOP leadership

Also: Nike turnaround hinges on return to sports roots; activist investor sends message of disapproval about Lamb Weston’s new CEO.

Editor’s predictions: What 2025 will hold for the public relations industry

A rise in disinformation, a rocky year for layoffs and more.

How to land the ‘sizzle reel’ interview highlight

Try to land your major soundbite during that first question when the audience is most engaged.

The Scoop: NBA attempts to rebrand lackluster All-Star Game

Also: Disney explains cutting trans storyline from Pixar show; the push to make Grand Marnier cool again.

The murder of Brian Thompson must usher in a new era of health insurance PR

This tragedy has underscored an urgent need.

  Member Content

Former journalists might be the influencers your brand needs

Journalists turned influencers offer many of the same benefits of traditional earned media placements without some of the constraints.

Omnicom-IPG merger marks ‘digital revolution’ for comms industry

If approved, the merger could drastically affect PR staffing and mid-sized agencies.

Top 10 Reasons Why Intranets Fail

“Top 10 Reasons Why Intranets Fail,” a new report from Simpplr, provides insights into what makes for a successful intranet — and why intranets don’t live up to their potential.

The Scoop: Mysterious drone sightings bring messy messaging

Plus: TikTok’s future is dealt another blow; backpack company faces pushback over CEO killing response.