Bianca Prade

Bianca Prade is a strategic communications executive and the founder of BStrategies LLC, a consultancy at the forefront of integrating artificial intelligence into public relations and brand strategy. With over 20 years of experience, Bianca has guided Fortune 500 companies, advocacy organizations and mission-driven brands through transformative moments in the digital and communications landscape. As a Visiting Scholar at George Washington University, she is leading curriculum development around AI, ethics and the future of strategic communications. Her work focuses on how AI can be used to enhance audience insights, protect brand trust and enable more data-driven decision-making—while balancing the ethical and reputational risks that come with automation.

Bianca is also the creator of the PR AI Risk Scorecard, a practical framework for evaluating AI’s impact on brand credibility and crisis preparedness. Her forthcoming book, "Strategic Communications Evolved: The AI Skills Advantage" (SAGE Publishing), explores the future of leadership and communications in the age of AI. Through her work at BStrategies, Bianca continues to advise clients on leveraging AI as infrastructure—not just a tool—while championing human oversight, transparency, and ethical leadership in every strategy.