Purpose-driven comms is changing how PR agencies work with clients

The field of PR is changing — and purpose communications are driving much of that shift.

“I think it’s just a really exciting time for anyone in the communication space, because it really does transcend comms,” Laura Emanuel, managing director of Philadelphia-based Red Thread PR, told PR Daily during a recent conversation.

Nearly three years after the murder of George Floyd led to a wave of protests and companies speaking out for the first time, we’re seeing  brands continue to identify issues that matter to their employees and customers and acting not just to speak on those issues, but to act and to effect real change.

Emanuel doesn’t see this focus changing any time soon.

“It’s no longer like you see spots of brands just doing it here and there. It has to be done across the board,” Emanuel said. “And I think the evolution of that … is looking at not only racial inequities, but racial inequity and” as other issues take the spotlight.