PR thrives with health care’s ‘patient-centric’ approach

Hospital stakeholders and providers are learning that patients have health care options and want improvements to the delivery of services.

Some hospitals are stepping up while others are in denial, says a report from Kaufman Hall and Cadent Consulting Group. Their State of Consumerism in Healthcare study concluded “a growing number of health care professionals understand that a wave of consumerism is taking hold of the industry.” However, few have strategic insights about their patients.