PR Daily’s Social Media & Digital Awards Class of 2024 finalists announced
From inspiring employee communications to delivering powerful stories, these organizations move on to the next round, with winners announced in August.
Social media and digital communications work can feel thankless. Behind the scenes, creators work hard to stay up to date on trends, generate innovative ideas and move quickly. PR Daily’s Social Media & Digital Awards spotlight the hidden stars and talent behind these campaigns and showcase their work, honoring professionals in a range of categories, from Best Social Media Campaign to Digital Community Engagement.
The Social Media & Digital Awards Class of 2024 also honors a Campaign, Agency and Team of the Year — those who delight their audiences and steal attention from the competition.
“Congratulations to the finalists in our 2024 Social Media & Digital Awards,” said Brendan Gannon, senior marketing manager for Ragan’s and PR Daily’s Award programs. “Your outstanding work continues to set the standard and push the boundaries in digital marketing and social media. This year, we’ve received an amazing mix of campaigns and content that exceeded expectations for their organizations and clients, leaving our judges with the delightful challenge of selecting the shortlist of finalists.”
Read on to see all the finalists across all categories that have moved onto this next step — and join us as we announce and celebrate the winners at our Social Media & Digital Awards Luncheon on August 1, 2024, at the Yale Club in New York City. Teams will celebrate with other finalists and connect with other influential professionals managing social media and digital communications.
Click these links to jump to each section.
Finalists: Grand Prize
Agency of the Year • Campaign of the Year • Team of the Year
Finalists: Campaigns and Categories
Annual Report • Blog • Brand Awareness • Cause Marketing • Collaborative Social Media Communications • Community Engagement • Content Marketing • Crisis Management • CSR/ESG Communications • Digital Community Engagement • Diversity, Equity & Inclusion Campaign • Edutainment • Employee Engagement • Employer Branding • Healthcare Marketing Campaign • Influencer Campaign • Instagram • Interactive Content • Intranet • LinkedIn • Livestream • Marketing Campaign • Media Relations Campaign • Metaverse • Micro-Influencer Campaign • Mobile App • Multichannel Campaign • Paid Social Media Campaign • Podcast • Public Relations Campaign • SEO Strategy • Short-Form Video • Social Listening and Real-Time Response • Social Media Campaign • Specialty Campaign • Thought Leadership Campaign • TikTok • Twitter/X • Use of AI • User Generated Content • Video • Visual Storytelling • Website Redesign or Relaunch • Wellness Campaign
Grand Prize
CCOMGROUP
IW Group
Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody
Factory PR: Repreve’s YOY Growth on Instagram and TikTok
Fight or Flight: Accounts Deceivable
HUGO BOSS: BOSS x NFL
Hulu: Only Murders in the Building S3 Social Campaign
Nemours Children’s Health: Well Beyond Medicine Podcast
SAG-AFTRA
Citizens: Citizens Enterprise Social Media and Content Strategy Team
Daversa Partners: Daversa Partners’ Marketing & Communications Team
Hulu – The Walt Disney Company: Hulu Social & Influencer Marketing
SCAD: SCAD Instagram
Torc Robotics: Torc Robotics Social Media Team
Campaigns and Categories
Hampton University: HU Annual Report 2022 – 2023
iQ 360: Hawaiian Electric Industries’ 2022 ESG Report
Link Logistics: 2022 ESG Report
ACTwireless: ACTwireless Blog
Cisco: WeAreCisco
Maryland Department of Commerce: Showcasing Maryland’s Business Community
Molson Coors Beverage Company: Beer & Beyond
The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era
WestEd: WestEd Communications
Fight or Flight: Accounts Deceivable
IMA Financial Group: OneIMA: Building the Broker of the Future
JBL Harman Industries: JBL Authentics Launch Campaign
Sela x Newcastle United: We’re Back
Torc Robotics: Torc Robotics Social Media Team
1Milk2Sugars: TUMS x Second Harvest
Embecta: 2023 World Diabetes Day Campaign | Celebrating 100 Years of Impact
Grant Thornton: Purple Paladin Campaign
Intention.ly: Campaign for Savvy Ladies: Breaking the Money Silence Through a Gala with a Social Mission
Collaborative Social Media Communications
Cisco: Cisco’s Social Media Campaign for Gartner IT Symposium/Xpo
Citizens: Live from the Citizens Cheer Zone
Dallas Independent School District: Dallas ISD Grad Goals
IMA Financial Group: IMA HoloLens
Penn State University: Penn State Social Media Team
Tenable: Cloud Nine Collaboration: Tenable Cloud Security on Social Media
Vanderbilt University: Welcome Week 2023
Altura Credit Union: Altura Cares
Community X SEEN: COMMUNITY X SEEN – US Launch
Avison Young: Data Bites
BackBay Communications for IMPACT Community Capital: IMPACT Community Capital’s 25th Anniversary Campaign
Daversa Partners: Daversa Partners’ Marketing & Communications Team
GKV: Soli Organic 2023 Social Media
VyStar Credit Union: Follow Friday
Aqua & Vault Communications: Aqua – Delaware River Chemical Spill Crisis Response Plan
Conway Regional Health System: Insurance Payor Negotiations
The Explorers Club: Titan Search and Rescue
Adtalem Global Education: Bridging the Gap
TEAM LEWIS Foundation: TEAM LEWIS Foundation: Making a Global Impact, One Local Cause at a Time
Edelman on behalf of Dove: Dove Community Management Team
PAN Communications: Unlocking Overlooked Markets: Enthought’s Integrated & Agile Approach to Webinar Engagement
Telemundo: Viva Engage Internal Awareness Campaign
Diversity, Equity & Inclusion Campaign
HUNTER: Listerine Addresses Diversity in Dentistry with The Whoa Collection
Johnnie Walker: Johnnie Walker “Watch Women’s Sports” Campaign
Visit Philadelphia: Visit Philadelphia | Drag Queen Story Time
CCOMGROUP: Neutrogena Edu-tains During National Healthy Skin Month
Conway Regional Health System: Barbie Breast Cancer Awareness
Fight or Flight: Accounts Deceivable
Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey
IMA Financial Group: Championing Connection: Elevating Workplace Engagement at IMA
Mastercard: The Mastercard Way Carpool Sessions
MMC & Pfizer Rare Disease: Unifying Pfizer Rare During Times of Change
Telemundo: Viva Engage Internal Awareness Campaign
Tenable: Collaborative Engagement at Tenable: Unleashing Potential by Prioritizing Our People
BorgWarner: BorgWarner: Charging Forward on LinkedIn
Cisco: 2023 #LoveWhereYouWork Contest
Citizens: Employee Advocacy
National Tank Truck Carriers: See Yourself in a Tank Truck
PCL Construction: I Choose PCL: A Fortune 100 Success Story
Tenable: Team Tenable Wins Together: Workplace and Culture Awards Framework
Adtalem Global Education: Equity, Delivered
Conway Regional Health System: Barbie Breast Cancer Awareness
MOLLI Surgical: MOLLI Surgical
Mount Carmel Health System: Mount Carmel Health System Bariatrics Marketing
Mount Carmel Health System: Mount Carmel Health System Primary Care Marketing
Northwell Health // Revmade: The Well by Northwell Health, with Revmade
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
Smarty Social Media: #myOPRAjourney – Limb Loss Awareness Month Social Campaign
Ad Council: Elena Havas-Taylor
Brandon: An Idahoan Thanksgiving
CCOMGROUP: COACHELLA by Neutrogena
HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing
Ifaw: #DisasterReady
KWT Global: Rewriting the Rules with Lovesac
Red Robin: Burgertini
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
Westchester County Tourism: Westchester: A Story to Tell
Cisco: WeAreCisco
Life Inside Dropbox: People Behind the Products
Merz Aesthetics: Global Social Media at Merz Aesthetics
PepsiCo Beverages North America: What Makes Us POP (@PeopleOfPepsi)
San Manuel Band of Mission Indians: Yaamava’ Resort & Casino Social Media Team
SCAD: SCAD Instagram
Sun City Hilton Head: Sun City Hilton Head Instagram
Visit Philadelphia: Come for Philadelphia. Stay for Philly.
Blue Cross Blue Shield of Michigan: Blue Cross Virtual Well-Being Bohemian Rhapsody
Fight or Flight for Frontify: Real or Not Real
Visit Philadelphia: Visit Philadelphia Date Filtering
Endo: Championing Engagement Excellence: Endo’s Values-Based Data-Driven Journey
Link Logistics: The Link
Regeneron Pharmaceuticals: “RON” Intranet Transformation
The New York Times: At The Times Intranet
Blue Cross Blue Shield of Michigan: Daniel J. Loepp LinkedIn Presence
BorgWarner: BorgWarner: Charging Forward on LinkedIn
Bristol Myers Squibb: Bristol Myers Squibb LinkedIn Live Event
Link Logistics: LinkedIn Brand Presence
PAN Communications: Ware2Go: Shaping the Future of Fulfillment
Trellix: Trellix Advanced Research Center Newsletter
Citizens: Live from the Citizens Cheer Zone
Aggreko: Demystifying New Technologies
HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy
Link Logistics: Link+
Manulife Group Retirement Services: Say Goodbye to Paper Campaign
Material: Material-ABM EV Answers Marketing Campaign
Peraton: Invisible War
KWT Global: IRONMAN World Championship
PAN Communications: Taking Jobber From Series D to Media Domination
PAN Communications: Venti Technologies: The Race Towards Self-Driving Success
Red Banyan: Philly Stands With Israel
Sanofi and Ruder Finn: Launching The 1 Pledge Movement
The Lewis Pugh Foundation: Hudson Swim 2023
The Permanente Federation: Kaiser Permanente Advanced Care at Home Media Campaign
Jack Daniel’s Tennessee Honey: Jack Daniel’s Tennessee Honey Art, Beats + Lyrics “The Verse”
IPSY: Glam-O-Ween
SkipTheDishes: #SkipSquad
Visit Philadelphia: Visit Philadelphia + Philly Mom
Sprout Social: Sprout Social Mobile Application
Substance Abuse and Mental Health Services Administration: “Talk. They Hear You.” Mobile App
City of Miami Beach Marketing and Communications: “Find Your Wave”
Office of Legacy Management: Twenty Years of Legacy Management
SAG-AFTRA: SAG-AFTRA
Advocate Health: On Demand Care: Reaching the right audiences with the care they need, when they need it
Aggreko: Demystifying New Technologies
Cisco: Cisco at RSAC 2023
ClickFunnels: Funnel Hacking Live
HOW Agency: HOW x Galanz
Masonite: Masonite Performance Door System Paid Social Media Campaign
Novitas Communications: Vote No on Rent Control Digital Campaign
Smarty Social Media: Igniting Patient Demand for Innovative Bunion Surgery
Fight or Flight: Accounts Deceivable
Nemours Children’s Health: Well Beyond Medicine Podcast
Union Station Homeless Services: Changing the Narrative About Homelessness
WestEd: WestEd Communications
HUGO BOSS: BOSS x NFL
Inizio Evoke Comms: Gr8 Eye Movement Campaign: Bringing Eye Health Into Focus
JBL Harman Industries: JBL Authentics Launch Campaign
Madame Tussauds Las Vegas: Madame Tussauds Las Vegas Reveals First Ever Travis Barker Wax Figure
The Hoffman Agency: Making Synopsys Discoverable in the Digital Media Era
UC Davis Health: Cultivating Health Blog SEO Strategy
Advocate Health: Connecting with our Communities with Impactful Patient Stories
Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023
AHIP: AHIP Mission Video
Citizens: Small Business Community Champions Video Series
Hampton University: School of Religion Launch
HUNTER: Kelis Partners With LACTAID to Get You to Drink Real Dairy
Life Inside Dropbox: People Behind the Products
Material: Material-Chuck E. Cheese Video Submission
Society of NeuroInterventional Surgery: We Are Neurointervention
Social Listening and Real-Time Response
Advocate Health: Using Social Media to Create a Safe Harbor in Health Care
American Dental Association: ADA Surprise and Delight Program
Edelman on behalf of Dove: Dove Community Management Team
The North Face: The North Face Turns Viral Customer Video Into Community Management Win
US Postal Service: The World’s Largest Focus Group: applying social data enterprise-wide
AZIONE: HOKA Fly Human Fly Campaign
Cisco: Cisco Live
Great Clips: Back-to-School
IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar
Life Inside Dropbox: People Behind the Products
The Lewis Pugh Foundation: Hudson Swim 2023
WestEd: WestEd Communications
IW Group: They’re Just Ken: Ryan Gosling Gifts BTS’ Jimin Ken’s Guitar
Lincoln Financial: Start Asking Campaign
TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: “PTO with Palo Alto Networks”
Daversa Partners: Daversa Partners’ Marketing & Communications Team
Ivanti: Ivanti CSAM
PAN Communications: Qualtrics: The Making of a Category Leader
Cherokee Nation: Cherokee Nation Social Media Team
Factory PR: Repreve’s YOY Growth on Instagram and TikTok
HUNTER: TABASCO Brand x TINX Normalize Hot Sauce As Dressing
KWT Global: How Illumina Created #GenomicsTok
National Pest Management Association & Vault Communications: National Pest Management Association’s
@PestWorld Channel: Taking Over Bug TikTok by Swarm
BorgWarner: The Borg-Warner Trophy Speaks to Racing Fans
Northwell Health // Revmade: The Well by Northwell Health, with Revmade
PCL Construction: PCL Construction’s AI-Mazing April Fools Day Prank
Jive PR + Digital: DSW UGC Campaign
Penn State University: Penn State Social Media Team
Tenable: Unleashing the Power of People: Tenable’s Trailblazing Journey with Employee-Generated Content
Aggreko: Aggreko Named Official Temporary Power Partner of the Formula 1 Heineken Silver Las Vegas Grand Prix 2023
Caption Design: Supermajority’s Advocacy 101 Video Series
City of Miami Beach Marketing and Communications: “Find Your Wave”
Jefferson Health: Jefferson Health Multimedia Team
Roman Catholic Diocese of Austin: 75th Anniversary
TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life
Tulane University: Parade of Possibilities
Utah Valley University: Wolverine Stories
Hancock Whitney: “NO” is a Beautiful Thing
Lesser, Lesser, Landy & Smith: Nearly a Century of Service
St. Ann’s Community: Celebrating 150 Years of Caring for the Most Important People on Earth
TEAM LEWIS: TEAM LEWIS x Palo Alto Networks: Cybersecurity Tools to Fortify Your Digital Life
The Lewis Pugh Foundation: Hudson Swim 2023
AHIP: Modern Medicaid Alliance Website Redesign
American Association for Debt Resolution: AADR Rebrand
CARF International: CARF International Website Redesign
Material: Material-The Presidio Website Redesign
Saint Ignatius College Prep: Saint Ignatius College Prep
Be the Change Group: The Proof (BC Cancer Alcohol Awareness Campaign)
BlueCross BlueShield of Tennessee: BlueCross BlueShield of Tennessee WellTuned Blog – Quick “tune-ups” for your health
Thorne: Thorne – Build to Last
