Media RelationsMcKenzie Terry
PR lessons from ‘You’ve Got Mail’
Here’s what media relations teams should take from the Meg Ryan and Tom Hanks romantic comedy.
Search Results (ai helped me)
Ragan Insider Ted Kitterman
How governments use social media tools in times of crisis
Speaking at Ragan’s recent Speechwriters and Public Affairs Virtual Conference, City of Kansas City, Missouri’s April Leonard offered essential tips.
A Day in the LifeTed Kitterman
Spool Marketing’s Katie Kierna on the importance of ‘playing the long game’
The veteran comms pro shares her secrets for navigating a demanding, boundaries-challenging profession.
Daily ScoopEmma Atkinson
Starbucks CEO looks to reconnect with employees, bad timing the No. 1 reason email pitches are rejected and PR pros can consult as bias checkers on Hollywood films
Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.
Lessons in LeadershipRick White
What I learned about leadership from my time in the Air Force
A former VP and comms leader shares how military service helped him discover the qualities that great leaders must possess.
MarketingIda Kay
How influencer marketing has changed consumer expectation
Your customers now expect opportunities to participate in content creation and feeling like a brand insider.
A Day in the LifeTed Kitterman
Orchard’s Mandy Menaker talks turning her ‘scrappy start’ in PR into leadership roles
The director of communications and PR Daily Advisory Board member shares what it’s like to spend a day in her shoes.
MeasurementGreg Hakim
Why PR campaigns should focus on more than ‘awareness’
Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much.
Daily ScoopEmma Atkinson
Applebee’s pulls ads from CNN after controversial placement, when consumers say they want to shop in person and Patreon suspends Ukrainian NGO
Also: Honda announces new docuseries about HBCU bands and dance teams.
Daily ScoopEmma Atkinson
Coinbase tries to walk back CEO tweets, YouTube the top short-form video content platform and Meta launches Facebook Reels globally
Also: Leinenkugel sells out of goofy heated shorts in stunt to promote Summer Shandy.
MarketingTed Kitterman
When combining consumer and business audiences, brands must find balance
For Medisafe, a technology solution to streamline the health care journey, speaking to both patients and care providers required a focus on value and emotional connection.
Winning CampaignsBrendan Gannon
KFC’s successful campaign provides relief to communities throughout pandemic
The fried chicken chain donated food and funds to its employees and neighborhoods within its communities. Its campaign has earned first place in the Crisis Communications Campaign category of PR Daily’s 2020 Content Marketing Awards.
Daily ScoopJustin Joffe
Golden Globes shares winners on Twitter, 58% of workers report constantly checking messages, and CDC admits to communication mistakes
Also: Dole riffs on popular meme for fruit bowl campaign, Chicago mayor spars with teacher union over remote learning, and more.
BrandingEmma Atkinson
3 tips for developing your message around your brand purpose
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
COUNTDOWNJustin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
