5 subject line mistakes to avoid when emailing a reporter
For instance, certain words will set off a spam filter. Find out what those words are, along with the four other mistakes.
For instance, certain words will set off a spam filter. Find out what those words are, along with the four other mistakes.
The nomenclature of a newsroom shouldn’t be a mystery. Mastering a few key terms will help you communicate with journalists, while bolstering your credibility among members of the Fourth Estate.
A few things you might see as helpful suggestions may actually come off as combative or just plain confusing.
It may seem like it’s imperative to announce something the same day as a major news event, but if you can’t check all 5 items off the list below, consider another time.
To showcase its personality, HORN held a contest in which reporters squared off in an online DJ competition. The effort raised $10,000 for One Laptop Per Child.
The senior national correspondent for the magazine, Michael Grunwald, deleted his tweet about wanting to kill Wikileaks founder Julian Assange. The magazine has since apologized.
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
None of the women involved gave permission to be in the poll, and although some seem OK with it, others and their co-workers are calling the poll demeaning.
All your own formal preparation can go by the boards through pure carelessness or lack of foresight. Make sure your message lands by taking these basic steps.
Positioning yourself for success entails more than just preparing your talking points. Getting to know the interviewer—and the story angle—will start you off right and help keep you on target.
A rose by any other name would still smell as sweet. It just wouldn’t have a place at NPR.
Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.
If you want to win coverage for your client or company, avoid these bad PR practices.
Brian Stelter is out with a new book on the morning news shows, complete with a scoop on the “Today” drama. He told PR Daily about his unusual reporting technique.
Promoting an event or news item? Don’t litter the Web and clog inboxes with a lousy release. Answer these questions first.