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For PR pros who can make the lives of their bosses easier, reaching the top of the industry will be a cake walk.
Here’s how to ensure you are being intentional to make a data-powered business impact.
Freddie Ransome explains why journalists are leaving the newsrooms to create influence on social media, and what this means for brands.
Get the plaudits, recognition and hardware your team deserves.
From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. Here’s how one PR pro is looking to capitalize on the trend.
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A comms expert shares the fascinating, checkered backstory of how modern PR evolved—and which timeless tactics of persuasion still hold true more than 100 years later.
Hispanic Heritage Month is underway. Here are three ways to avoid common multicultural marketing mistakes in your campaigns.
The agency leader and co-chair for Communications Week 2021 shares her insights on the future of communications and how the role of the communicator is being transformed.
There’s a big difference in a true partnership with an influencer and a one-off paid post. Consider these steps.
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You put unnecessary communication on the shelf during the pandemic. Will it stay there?
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Is your content calendar meeting the needs of a modern digital audience? Here’s what the experts at Sprout Social say is happening on top platforms.
