The United States and the once-forbidden island nation agreed to lift a decades-long trade embargo. What does this mean for American business? Some marketers are already cashing in.
Twitter helped define the term ‘social media.’ As it turns a decade old, social media managers, marketers and professional wordsmiths discuss how the platform has affected their efforts.
The book ‘How the Irish Saved Civilization’ argues that the teachings and manuscripts from the Catholic Church in Ireland provided the foundation of the Renaissance, but also provides several insights for modern-day marketers.
The theme park has been facing growing criticism over the captivity and treatment of its marine animals, especially its killer whales. Today, it announced historic changes.
The spokesman launched the beer brand into popularity, the marketing effort also inspiring a well-known meme. The company has remained silent on the reason for the departure.
The role of petroleum in feeding the world. A volunteer mentoring effort at a high school. A gas station rebranding. Marathon Petroleum uses website to connect with people and offer its views.
Attract loyal consumers through marketing and social media strategies that win. Here’s how.
Digital trends move fast. To help you keep up, one young marketer offers a list of emerging online platforms, tools and markets to watch.
The ride-booking service is back under the microscope after the alleged Michigan shooter reportedly gave rides to passengers during a recent shooting spree.
Many speakers deliver the same talk multiple times but with vastly disparate responses from the crowd. Consider these variables to fine-tune your oratorical offering.
A customer service agent was fired after targeting a post—on Medium—at the company’s head complaining of her wages. The actions have sparked a huge backlash.
The Carolina Panthers quarterback fumbled on the field and in his post-game interview with reporters. Here’s what you can learn from his mistakes.
Days after the CDC ended its investigation of the burrito chain, brand execs want consumers to know it’s back on track. On Periscope, staffers shared highlights from its companywide meeting.
What do icons Steve Jobs and David Bowie have in common? Their fearless rebelliousness helped them stand out from the pack. Here’s how brand mangers can follow suit.
Journalists don’t want follow-up emails or calls, for one thing. They have plenty else to do. Avoid these common pitfalls that can get your pitch deleted and land you on the ‘blocked senders’ list.
