5 tools to help with startup PR
These websites and apps can help you find press coverage that can propel your new product or service forward.
These websites and apps can help you find press coverage that can propel your new product or service forward.
‘Face-to-Facebook’ sessions let the social network connect one on one.
Both viral marketing campaigns received top honors via the social network’s 2015 awards.
Asking questions and gathering necessary information before a campaign launches can make your efforts much more effective.
Content isn’t, and shouldn’t be, limited just to blog posts. Videos, podcasts and even comics can help get your organization’s message out.
Campaigns can and should vary by audience, industry and objective, but a few elements work no matter what the goal.
One candidate could get a job promoting ‘Alex,’ a virtual employee benefits counselor.
Simple mistakes can doom your message. Here are three of the most common—plus tips for remedying each so your clients get the coverage their news deserves.
Tips from the influential teacher and author of ‘On Writing Well,’ who died this week. Cut adjectives and adverbs. Keep it simple.
The state’s economic development agency is paying Porter Novelli $2 million in the wake of the fallout from the Religious Freedom Restoration Act.
Someone miscommunicated or made a mistake. The reporter got mad. Someone may have cried. What comes next?
Opting to shut out your competitors can be detrimental. Instead, join a community of PR practitioners, and everyone, including you, will benefit.
Clean out the cobwebs and spruce up your communication efforts with these techniques.
Recent announcements from the social network’s higher-ups show they intend to make it even more powerful as a content platform for publishers and brands.
Including elements such as photos and videos in your releases can increase the chances a publication will pick up your story. Here’s how to boost your chances.