For nostalgic consumers, the return of old-time favorites is always a hit. Here’s how to artfully re-purpose content for new channels like the family-restaurant chain did.
Getting on TV can boost credibility and brand awareness. Here’s how to turn a broadcast feature or live interview into evergreen content for your client or organization.
With Microsoft buying the professional network for $26B, the platform’s CEO tells staffers the deal will afford it untold advantages. On Twitter, quips about the hybrid company are swirling.
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
Clients come and go, but the good ones often stick with you for your honesty, integrity and efficiency. When your visions don’t align right away, don’t give up. Employ these approaches.
The office-supply chain announced that its chief, Ron Sargent, would resign after its yearly shareholders meeting on June 14. The decision was a ‘mutual agreement.’
The state’s attorney general is suing three of the pizza chain’s franchisees for stealing employee’s wages and alleges that the company’s headquarters encouraged it.
Surgeons at Mass General took to Periscope and other social media channels to discuss the sensitive procedure. Others, meanwhile posted congratulatory wishes. There was a glut of crude comments as well.
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
Younger consumers move fast. To keep up with their rate of consumption, brand managers have to adapt. Here are a few tips on how to make your content more accessible and easier to share.
Warning: Reading this article may exhaust you. The author is one of those disconcerting people who meet a monumental new task in life and rejoice in its difficulties. Here’s how she does it.
Younger consumers move quickly; to relate to them, brand managers should adopt their preferred, fast-paced social media platform. Here’s how to make sure your content gets noticed.
Faulty communication of Michael Strahan’s program shift nearly cost ABC his former costar. Here’s how network executives mishandled the announcement.
PR pros tend to be accomplished writers. If you’re a veritable Hemingway, use your résumé to spotlight that talent. To fuel your job search, consider these enticing opportunities.
The African-American abolitionist will replace Andrew Jackson’s visage on the front of the paper currency. Alexander Hamilton remains on the $20 bill, joined by suffragettes.
