How Cigna’s Andrew Jayne uses chai and email to conquer the day
We asked Cigna’s senior content manager what helps him navigate his workload. His answers reveal an undimmable positive outlook.
We asked Cigna’s senior content manager what helps him navigate his workload. His answers reveal an undimmable positive outlook.
Also: Google facing antitrust concerns over its job-search feature, Twitter tests tool for users to more easily follow conversations, and Chick-fil-A introduces a cheesy side dish.
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
The Twitter handle for the U.S. military branch asked soldiers and veterans to share how their service had affected them. The responses included stories of pain, struggle and sacrifice.
Brand managers are looking to appeal to consumers by offering babysitting reimbursement, adults-only cruises and sweet biscuits that are accompanied by saucy male dancers.
On a weekend when many organizations are preparing messages around religious observances, one organization has taken an edgier marketing angle. How will the public respond?
Many brand managers shared videos, press releases and social media posts aimed at grabbing consumers’ attention by tricking them. Some argue the stunts aren’t worth the effort.
Forget flowers. Get your valentine chocolate inscribed with a line from ‘Pride and Prejudice’ or perfume that smells like a paperback.
Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.
Many organizations commemorate the legacy of Dr. Martin Luther King Jr., but poorly crafted messages can do them reputational damage. How are you marking this federal holiday?
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Holiday parties can often be the setting for some cringe-worthy scenarios. Don’t let your speech be one of them.
Just as Big Brother used ‘Newspeak’ to diminish expressive language in ‘Nineteen Eighty-Four,’ companies today seem stuck on stilted speech. Here’s how to write livelier prose.
Social media sizzled with discounts and promotions as users and retailers shared their favorite beef creations. Here are the tweets that really cut the mustard.
The marketing stunt is aimed at increasing buzz and downloads of its new mobile ordering app.