Reporters share awful PR pitches
Poynter invited readers to share some of the worst pitches they’ve ever gotten. What’s yours?
Poynter invited readers to share some of the worst pitches they’ve ever gotten. What’s yours?
PR pros and journalists can have mutually beneficial relationships, but someone needs to take the first step. Here’s what PR pros can do to pave the way to amicability.
There’s something about that pesky reporter that always gets under your skin. You’ve had trouble putting your finger on it—could it be one of the traits described below?
A veteran journalist turned PR professional explains why your voicemail messages are falling on disinterested ears.
From social media posts to weekly analytics, certain duties can be streamlined, helping you do your job more efficiently.
You know you’ve got a great story if only the media would open that email pitch. Here are some ways to prove you’re a pro worth listening to.
After Mary Barra made remarks at a General Motors event, she quickly retreated to a safe zone to get away from reporters asking questions about the automaker’s recall.
The nation’s government stopped a reporter for The Jerusalem Post from entering, presumably based on his religion, but Edelman does PR for the kingdom.
Think LinkedIn is just a job-hunting site? Wrong. You’d better figure it out as a tool for reaching the media, because your competitors already have.
It’s going to take more than simply hoping for good luck to get what you want from journalists. Consider their wants and needs and they may just reciprocate.
A reporter shares what she looks for in a good pitch, and offers advice on how to get your story some coverage.
Don’t send them Mylar balloons or teddy bears. Give reporters what they really want: timely, useful information that can help them do their jobs. Just don’t be a pest about it.
There are four questions every pitch should answer so that the reporter reading it knows it’ll be worth the time and effort of writing a story.
Research from Vocus found that more than 90 percent of reporters would rather get a pitch via email than via social media, or even over the phone
In the rush for interviews after the State of the Union address, the New York lawmaker made it abundantly clear to the reporter that he didn’t want to talk about a campaign finance investigation. (UPDATE)