Ragan Insider Juli Hale
5 crisis tips from ‘The Walking Dead’
Zombies can’t teach much us about crisis communications, but we can learn much from the humans running for their lives on AMC’s hit show.
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Ragan Insider Beki Winchel
SeaWorld ends orca breeding, partners with Humane Society
The theme park has been facing growing criticism over the captivity and treatment of its marine animals, especially its killer whales. Today, it announced historic changes.
Ragan Insider Lindsay Mason
4 keys to mastering the social media pitch
Using online platforms to contact journalists has become common for many media relations pros. Adopt this executive’s tips to perfect your approach.
Ragan Insider Joanna Drabent
Why the printed press release is all but dead
Media relations pros must commit to the new individualized, personalized social press release written to fit exactly the social channel it’s destined for, this expert argues.
Ragan Insider Melissa Meyer
10 social media myths to quash
Falsehoods about online PR and marketing efforts can make PR and marketing pros much less effective in their digital efforts. Here’s how to get to the truth.
Ragan Insider Brett Relander
4 PR crisis missteps to avoid
Minimizing the damage after an organization faces a firestorm is crucial to repairing a brand’s image. These mistakes can make for a bigger cleanup.
Ragan Insider Clare Lane
3 marketing takeaways from ‘Downton Abbey’
Over six seasons, characters in the British period drama endured a variety of highs and lows. In the end, though, three lessons prevailed. Here’s how PR pros and brand advocates can relate.
Ragan Insider Juliet Carnoy
7 ways to ensure your brand stays authentic
Your organization’s online presence conveys a message that many consumers will embrace. Here’s how to stay consistently true to that positive public profile.
Ragan Insider Sarah Clark
4 ways PR and marketing pros can lead like PewDiePie
PR and marketing pros looking to build a large and loyal community online would do well to glean insights from all-star content creators. Here’s what you can learn from the gamer and YouTube star.
Ragan Insider Maeve Maddox
Commonly confused sound-alike words: Vols. U-Z
Though not all the letters in this span are represented, here are 10 sets of homonyms and second cousins, one letter removed, that can perplex writers.
Ragan Insider Lisa Arledge Powell
Shockwaves abound as new regs classify PR as lobbying
New York is the first state to categorize public relations as lobbying. Watch out, industry leaders are fighting mad.
Ragan Insider Susan Young
New federal audit probes ‘PR and propaganda’ spending
Some lawmakers are irked over a reported $2 billion expenditure in outside PR contracts while internal PR staff has increased. A study to address the issue is underway.
Ragan Insider Allison Steinberg
5 tips for dealing with co-workers who think they know PR
Sometimes, colleagues in other departments overstep. Here’s how to politely tell them to back off.
Ragan Insider Barbara Cave Henricks, Rusty Shelton
4 ways PR pros can get clients noticed by reporters
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
Ragan Insider Reneé Warren
7 reasons PR pros should fire a client
If your working relationship isn’t going smoothly but you’re not sure if you should sever ties, this list will help you gain control.
