Some 500 pro football players helped raise awareness—and money—for their favorite charities. Check out how those athletes have stepped up to help educate fans.
Several were criticized for their remarks, whether censure or praise, about the late Cuban president, as others tried to strike a neutral tone.
This coming holiday should serve as a reminder to be grateful for what you’ve learned and pass your wisdom along. Here are decades of insights from more than a dozen PR and comms pros.
The show’s con man, Neal Caffrey, can teach communicators several tricks to making the most of their efforts.
Tough times can befall even the most prepared communicators, but you don’t have to head into damage-control mode alone. These groups can help.
Rely on internal partners. Use successes to drive interest. And how about a shout-out to your company hero who helped save a woman in a wheelchair from a burning building?
If your content marketing strategy doesn’t include this revitalized audio platform, you’ll want to whet your appetite and explore the possibilities.
The Chicago baseball team won its first championship in 108 years, but they weren’t the only ones celebrating. Here’s how marketers embraced the trend.
Deadlines looming? Inspiration waning? Your editor…well, doing those annoying editor things? Take heart. These steps might not bring absolute serenity, but they will get you back on track.
What can taking a break from pitching, content creation and client meetings do for you? Here’s what you can get out of an hour on Twitter with a crowd of like-minded pros.
You have a boatload of information that’s essential to persuading consumers to partake of your service or product. Here’s how to present it without putting your target audience to sleep.
The airline said its commitment to diversity, inclusion and respect of all of [its] customers worldwide is rooted deeply in [its] company’s values and culture.
Want to connect with your next audience on a more meaningful level? For starters, memorize your speech. Here are a few additional insights.
Breaking through the noise, finding a budget for paid advertising and decreasing efficiency plague content marketers everywhere. Here’s how not just to cope—but to thrive.
Want to become a trusted resource on social media? Use chats, hashtags and visuals to expand your online following.
