PR and marketing pros searching for brand advocates need look no further than their organizations’ current fans and followers. Here’s how to best interact with them.
After the first design, unveiled in July 2015, was met with plagiarism allegations, the committee took to crowdsourcing to stop the wave of negative PR and come up with a new symbol.
The baseball commentator isn’t shy about sharing his personal views on social media, and it got him fired. Here’s how Schilling’s unwillingness to sensor panned out.
Gov. Snyder endorses a proposal to enact the ‘toughest lead-testing rules in the nation.’ At a recent presser, the doctor who helped expose the Flint crisis says the sense of urgency is waning.
President Barack Obama used social media to win two elections and spread messages from the Oval Office, but the first lady is a powerful online user, too.
The mobile carrier’s latest campaign got consumers—and its CEO—talking online. The fast-paced conversation resulted in an apology after the ad left a bad taste in users’ mouths.
When it comes to outreach to women, an elected official and retailer have discovered this demographic has its own style of opining about their menstrual cycles.
Communications pros often take the lead in changing public opinion or promoting an initiative, but when it comes to expanding their brand online, many lag behind. Here’s how to change that.
News organizations know how to produce content that gets read. Gain more mileage out of your content and press releases with these ideas.
The retailer’s ads have gotten it into hot water before, but the brand’s most recent social media spot has consumers calling foul.
Landing your client’s or organization’s big news with a journalist takes more than just writing it up and hitting ‘send’ regardless of day and time. Consider a few key factors.
In PR, attracting new clients can be a challenge. To improve your reach and stand out from the crowd, focus your efforts on these key aspects.
Thousands of brand managers took advantage of the prank-filled occasion online, with some going above and beyond to get the last laugh. Here’s one success story, and one utter failure.
Balance is important when working one on one with a client, but often their needs are at the top of the PR food chain. Here’s one pro’s advice for seamless interactions.
The tissue brand made an impact on #RaganDisney attendees for its moving marketing video, but the company’s social media team took things further by interacting in real time with PR and marketing pros.
