Amid fears over Zika and word of a U.S. investigation into claims of Russian athletes’ use of performance-enhancing drugs, the Summer Olympics in Brazil is indeed making news.
Clients can be highly opinionated at the start of a project, yet when it comes to their ongoing thoughts about your work, sometimes it’s easy to lose touch. Here are ways to avoid that.
The GOP frontrunner is often called a bully, but his branding of rivals has been ruthlessly effective. What are the PR lessons? How can labels frame the debate—or your brand?
Fighting backlash over a report that platform curators suppressed certain viewpoints in its trends, its chief exec will speak face to face with conservative media figures.
An election often brings optimum exposure for brands. If you’re interested in voicing an opinion to bring awareness to your organization, consider these tips before diving in.
It can be tedious and exhausting to recruit top-notch communicators who love what they do. Follow this guide to ensure you bring on the best of the best.
The image is part of a racy collection called ‘Erotica,’ but consumers criticized the fashion brand online, calling the image ‘creepy’ and comparing it to pornography.
Published articles can be a great content strategy, as long as you’re not overly promotional and offer valuable insights to the outlet’s readers. Here’s how to submit writing that rocks.
Warning: Reading this article may exhaust you. The author is one of those disconcerting people who meet a monumental new task in life and rejoice in its difficulties. Here’s how she does it.
Sam Hinkie, the 76ers’ GM, wouldn’t lift his pinkie to reach out to the media in Philadelphia. It cost him his job. Can business leaders learn something useful about proactive PR from him?
Media relations is harder if PR pros believe that journalists work for them and other myths. One communicator sets the record straight.
Measuring your efforts on social media is crucial to success, but sometimes metrics only tell you part of the story. Here’s how you can add context with this analytic.
Journalists and social media users unleashed snark and criticism on the struggling GOP presidential candidate after he announced his running mate early.
This storytelling approach to marketing has taken hold and isn’t going away anytime soon. Still, it must be properly angled, with an emphasis on people, to engage consumers.
Having a clear and consistent message is a necessity for brands. To guide your organization toward crafting more compelling content, adopt these approaches.
