The unconscious takes powerful notice of memorable metaphors, a fact that should figure more prominently in every public speaker’s rhetorical arsenal, says this expert.
Are you driven nuts by harmless typos in your brother’s emails? YOU ARE NOT ALONE. Read these confessions of a fanatic editor of—yes, it’s true—pop-radio song lyrics.
A recommendation that some women and kids avoid tap water has been lifted. Also, a civil suit has been filed against two engineering firms that, city leaders say, ‘botched’ their work.
The ROI of particular online platforms might seem murky for industry pros, but a new report suggests you look beyond the pros and cons of some popular channels. Here are highlights.
The first human trial of a vaccine is likely to begin in a few weeks. As scientists and doctors work toward prevention, there’s frustration about myths and motivations surrounding patient education.
Today’s patriarch might be modern and cool, but that doesn’t mean he isn’t full of sage wisdom and advice. Here a sampling of dad-friendly campaigns and the insights behind them.
The world has suddenly awakened to the fact that Muhammad Ali may have been more than Heavyweight Champion: He may have been a Great Man. What was the source of his appeal?
Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . .
The makeup outfit is stuck in the mud this week after crisis managers faced harsh criticism over what they are calling self-censorship. Here’s a brief timeline of events.
It’s common knowledge in marketing that younger generations use social media for pretty much everything. How can you meet them there? Here’s insight from one agency’s interns.
Moral outrage at an incident involving your organization or your client’s industry can hamper your job performance. Here’s how to prepare yourself when the media storm heads your way.
How does a hotel survive a scathing review on a travel platform that establishes incontrovertible evidence of incompetence or neglect? A company insider supplies helpful advice.
The very virtues that make you a dependable, widely read daily or weekly blogger may be habits that disable you as a creator of viral content, says this writer.
Using proper keyword and content-creation tactics will help your writing show up on top of search-engine results. Here’s a guide.
The higher you climb the corporate ladder, the more you need to sound the part. If you use any of these five phrases, you could be holding yourself back.
