It’s no longer enough to provide outstanding services and cross your fingers that customers will tell their friends and family about your organization. Here’s how to nab online referrals.
The new Netflix series about a young Queen Elizabeth II offers relatable lessons on how to take charge of your career and be more self-possessed, assertive and poised in your professional interactions.
From Nivea to Lady of Lourdes Medical Center, brand managers are pushing creativity buttons. Some are succeeding more than others.
The PR firm you’re hiring has won dozens of awards and boasts an international client roster. Perfect, huh? Don’t be so sure!
Effective marketing campaigns combine creativity with decisions and goals based on research. Here’s how you can embrace that successful practice.
The term has been in existence for roughly a decade, but the organization reported spikes in its use after UK’s EU referendum and the U.S. presidential election.
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
The outcome of Tuesday’s presidential election prompted plenty of online engagement. Here are a few notable hashtags—and reactions from some prominent users.
The president-elect called for unity to ‘bind the wounds of division,’ but markets, journalists and citizens are still reeling from the election’s results.
The debate about revealing clothing crescendoed last week after a PR event and a pro-yoga-pants protest. Context—for the apparel itself and critiques thereof—is everything, of course.
Flex your verbal muscles with these lesser-known terms.
For the third consecutive time, a jury has agreed that a woman’s use of cosmetic talc led to ovarian cancer. Some say the brand’s marketing is ‘negligent.’
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
Tired of letting pesky errors slip by you? Instead of hiring an editor, become your client’s most valuable asset by adopting these editing approaches.
Though the telecommunications company’s CEO said the deal was ‘a perfect match of two companies with complementary strengths,’ lawmakers had less positive things to say.
