Even in October, a bit of a summer hangover persists. Here’s how to shake it off and rev up your efficiency through the holidays and on into 2017.
Regardless which nominee you support, you and your top executives can glean key techniques to embrace or avoid. Look back at round one, and gear up for Sunday night’s town hall.
Media relations is a tough process to perfect, but those who come out on top follow feedback (even if it’s criticism) to hone their skills and approach.
The online marketplace recently axed incentivized consumer feedback. Here’s how brand managers can adapt—and why you should prepare.
The basketball star took to the social platform to complain about the organization’s app. Here’s what PR and marketing pros can glean from it.
The online marketplace said reviewers can no longer be compensated for their feedback, unless it’s through the company’s promotional program.
Credibility is essential to effective messaging. Avoid turning your 14-karat copy into fool’s gold with a whimsical typeface.
When it comes to certain words, terms and phrases, your message can get lost. Here’s how to avoid misleading—and alienating—your audience with your word choice.
Although starting your digital audio program could lead to exposure for your organization, experts say success can equally come from adding a few shows to your listening repertoire.
Content marketing at its best is not about shilling for a brand but rather conveying expert information from or about the specialists in your organization. Learn, assimilate, simplify.
Want to become a trusted resource on social media? Use chats, hashtags and visuals to expand your online following.
As more NFL gridders opt to take a knee or raise a fist during the national anthem before games, companies and teams seek to strike a delicate balance in responding.
It took the organization several hours to get its app and site back online, during which users slammed the service—and its trustworthiness.
Consumers not responding to your digital outreach? Learn from these common email marketing mistakes and behaviors to deliver on your next campaign.
The EU’s ruling body said the company purposefully skirted corporate taxes and owes the Irish government. CEO Tim Cook says the decision could affect jobs in that country.
