National corporations with headquarters in conservative states are struggling to maintain equilibrium given the demands of a divided body politic and an angry consumer base.
As Facebook prioritizes interactions among friends, even fans who follow you aren’t seeing your posts. Here’s how to bring eyeballs to your videos.
What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.
Fancy jewelry, an expensive dinner and flowers are some of the holiday’s top gifts, communicators’ desires look a little different. Can you relate?
Capture hearts and minds. Let employees produce video selfies. Do a weekly video recap. Expand your video horizons with these techniques.
Engaging your audience can be less challenging if you approach your topic from a unique angle, keep the audience’s needs in mind and remember that stories land better than arid data.
January means a fresh start, and many companies are seeking a new partner. You can be ready for the wooing phase year-round, though, by anticipating needs and keying on these attributes.
The two organizations are struggling to distance themselves from former team doctor and assistant professor, who was recently sentenced for sexual misconduct.
The photo-sharing network is vying with Snapchat to get users sharing content through their platforms. How will adding GIFs augment your content strategies?
Communicators can learn from Alaska emergency services, which swiftly retracted a warning for the West Coast following a major earthquake.
Communicators sometimes must produce stories on dull but necessary topics. Here’s how to transform them into compelling narratives.
What can PR pros learn from the new movie about one of America’s greatest entrepreneurs? While the technology has changed since the days of P.T. Barnum, some things have stayed the same.
A Shutterstock survey revealed that most communicators in the U.S., U.K. and Australia seek to use more diverse images—but they can also improve on that front with their hiring efforts.
To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.
The platform recently announced tools that enable users to publish a series of tweets all at once, along with the ability to see video analytics.
