Ragan Insider Noemi Pollack
How to search for PR agencies: Guidelines for clients
The PR firm you’re hiring has won dozens of awards and boasts an international client roster. Perfect, huh? Don’t be so sure!
Search Results (opinion)
Ragan Insider Anna Johansson
5 ways to become a data-driven marketer
Effective marketing campaigns combine creativity with decisions and goals based on research. Here’s how you can embrace that successful practice.
Ragan Insider Beki Winchel
OED announces ‘post-truth’ as 2016’s Word of the Year
The term has been in existence for roughly a decade, but the organization reported spikes in its use after UK’s EU referendum and the U.S. presidential election.
Ragan Insider Jane Callahan
How to land media coverage in quiet times for your business
Those fallow periods hit every organization, yet clever marketers—yes, you—can craft timely or evergreen op-eds, mine internal storylines or tap into local and trade outlets. Try these ideas.
Ragan Insider Kevin Allen
In protest of Trump victory, #TwitterBlackOut emerges
The outcome of Tuesday’s presidential election prompted plenty of online engagement. Here are a few notable hashtags—and reactions from some prominent users.
Ragan Insider Beki Winchel
Trump’s ‘shocking,’ ‘stunning’ presidential victory
The president-elect called for unity to ‘bind the wounds of division,’ but markets, journalists and citizens are still reeling from the election’s results.
Ragan Insider Russell Working
Sexy vs. sexist: Discussing appropriate attire in PR
The debate about revealing clothing crescendoed last week after a PR event and a pro-yoga-pants protest. Context—for the apparel itself and critiques thereof—is everything, of course.
Ragan Insider Laura Hale Brockway
15 obscure words to delight linguists
Flex your verbal muscles with these lesser-known terms.
Ragan Insider Susan Young
J&J vows to appeal $70m ‘baby powder’ verdict
For the third consecutive time, a jury has agreed that a woman’s use of cosmetic talc led to ovarian cancer. Some say the brand’s marketing is ‘negligent.’
Ragan Insider Erika Heald
Why and how to craft an in-house style guide
Every organization should have documented guidelines for writers and editors for all content. Beyond promoting consistency, it can help keep your people from misrepresenting the brand.
Ragan Insider Mary Walton
10 proofreading tips for a flawless PR campaign
Tired of letting pesky errors slip by you? Instead of hiring an editor, become your client’s most valuable asset by adopting these editing approaches.
Ragan Insider Kevin Allen, Beki Winchel
AT&T’s $86B plan to buy Time Warner elicits vocal concerns
Though the telecommunications company’s CEO said the deal was ‘a perfect match of two companies with complementary strengths,’ lawmakers had less positive things to say.
Ragan Insider Tom Griffiths
4 Chinese social platforms for global marketers
If you’re a brand manager looking to expand your reach to China’s 1.35 billion population, this rundown can serve as a helpful guide.
Ragan Insider Kathi Kruse
How to measure your social media reach
In the realm of online marketing, data are crucial to your organization’s success. Here’s how to sort through various facts and figures—and expand your business.
Ragan Insider Kara Alaimo
Holding women back in PR limits agencies’ effectiveness, creativity
The MSLGGroup recently agreed to a $2.9 million settlement over allegations of gender discrimination. This author says that PR firms have much to lose when they keep women from climbing the ladder.
