The actress apologized for comparing former White House adviser Valerie Jarrett to the ‘Planet of the Apes’ and the Muslim Brotherhood, but the damage was already done.
Empowering workers to become online ambassadors can boost engagement and dramatically increase your marketing reach. Here’s how to rally the troops.
The company announced an end to potentially stifling legal practices for individuals alleging sexual assault or harassment from employees, drivers or other riders.
Has being a mom prepared you to be a better PR pro? Here are some ways that these two stressful roles inform each other—for better, or for worse.
If a communications firm tries to secure you as a client with one of these half-truths—or outright falsehoods—run the other way. Here’s the truth behind many common misconceptions.
Members of any audience will fall into particular behavior patterns. Recognize and address these tendencies to help your message resonate.
Ask ‘So what?’ Illustrate trends with customers or employees. Find mini-stories in annual reports. Numbers-heavy stories needn’t be a snooze.
After releasing a statement that admitted mistakes were made, the platform’s CEO expressed remorse in a media tour, including a stop at CNN. How was his mea culpa received?
The social media platform’s top executives have made no public appearances—declining even to speak to employees—as Twitter users encourage friends to stop using the company’s services.
Though experts have said such an accident was inevitable, the fallout has brought Uber’s testing program to a halt and has elicited new scrutiny for the scandal-prone company.
The social media giant is working to allay fears and mollify watchdogs who say it allowed illicit access to users’ personal information that helped sway the 2016 election. Can it silence critics?
During a prime-time interview, the secretary of education seemed unprepared and uninformed about the basic facts of her job and initiatives. Here’s how media training could have fixed it.
Many companies are seeing the benefits of partnering with celebrities and tastemakers. Here are some examples of how to make powerful friends—and reap the benefits.
Brittany Luiz’s creative pursuits outside of her nine-to-five make her an expert at telling Tombow’s brand story.
The weeklong campaign, running now, aims resources and assistance at patients and their families through videos, social media, online screening tools and more.
