When you have a limited budget for boosting your message, it’s important to have a clear and precise strategy to ensure not a penny goes to waste. Here are some tips.
The move to embrace the visual platform is being done with an eye to recruitment. The federal agency’s Facebook and Twitter profiles have a combined audience of nearly 3.5 million.
It had hoped to get by with a warning to consumers about its Rock ’n Play Sleeper, but public outrage compelled the company to take a more drastic measure. Is it too little, too late?
The company’s shift is intended to foster collaboration with other apps to take on Facebook and Instagram. Will the moves generate new ad dollars?
The multinational tech giant has 30,000 employees in more than 40 countries. How to build unity and company loyalty among such a diverse workforce?
Award winners from Aurora Organic Dairy, Berkshire Bank and KPMG share their knowledge.
The company wants to stop playing defense and get ahead of coming government oversight in Europe and the U.S. Can the network’s leaders reshape its public image?
The Sackler family, which owns Purdue Pharma, has been a key philanthropic source in the art world. Yet as public backlash rises, some beneficiaries are giving back the money.
Though the company has avoided answering reporters’ questions, two executives highlighted new efforts to update the system on new 737 Max models. PR pros weigh in on the response.
The brewers have gone beyond good-natured jabs to slamming each other, and Miller now says its rival went too far. Will the lawsuit help it win back customers? How about a glowing tap?
For most of the globe Wednesday, the social media company was powered down, including its subsidiaries Instagram and WhatsApp. The company opted for tweets to address user concerns.
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid.
The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.
E.B. White helped turn a professor’s rhetorical manual into an international hit. A look at the abiding lessons of Strunk and White’s ‘The Elements of Style.’
