Ragan Insider Beki Winchel
Verizon announces ‘seamless’ plan to buy out 10,400 employees
Though company shares were down more than a percent after the news, most headlines about the decision are positive.
Search Results (ai helped me)
Ragan Insider Russell Working
6 secrets on how to build a corporate identity from scratch
The company that owns such iconic brands as Calvin Klein and Tommy Hilfiger didn’t have an identity of its own until recently. Here’s how that changed.
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
Technology is making it easier to raise funds for the people and campaigns we care about. You could work for an organization leading the way if you land this week’s featured position.
Ragan Insider Russell Working
Brand journalism positions biotech leader
CSL Behring’s new site, Vita, offers newsy pieces that help those with rare diseases feel less isolated. It’s also a winner with advocate groups, employees and the health care industry.
Ragan Insider Beki Winchel
5 takeaways from pitches that missed the mark by a mile
These emails did the PR pros who sent them no favors. Consider the following examples of irrelevant media relations queries—along with what you can do to avoid the same reaction.
Ragan Insider Beki Winchel
Takeaways from KFC’s and Wendy’s fan appreciation efforts
Brand managers can harness the power of passionate fans through online interactions, content exchanges, special events and more. Here’s how you can emulate these fast-food successes.
Ragan Insider Beki Winchel
Employees demand inclusive, safe workplace with #GoogleWalkout
The protests, staged across Google’s offices throughout the world, demand for the tech giant to commit to a more diverse workforce and better handle sexual misconduct claims.
Ragan Insider Cassie Galasetti
3 effective video tools for Facebook marketing
What is the best tool for creating social media videos for your clients? PR pro Cassie Galasetti breaks down the pros and cons of three popular video options.
Ragan Insider Beki Winchel
Twitter earnings are up, despite fewer users
The social media platform recently experienced a huge drop in monthly active users, but its revenue numbers and earnings report signal that advertisers are finding success through tweets.
Ragan Insider Mike Schneider
4 ways journalism changes are affecting PR
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Ragan Insider Beki Winchel
3 crisis lessons from USA Gymnastics’ leadership struggle
The sports organization is in upheaval following the departures of its last three chief executives. Here are a few ways it can repair its image and fix the reputational damage.
Ragan Insider PR Daily Staff
Wanted: Talented brand storytellers
Enter PR Daily’s 2018 Content Marketing Awards.
Ragan Insider Ted Kitterman
Weight Watchers rebrands to encompass broader health goals
The iconic dieting company is shifting its focus from weight loss to overall wellness with a new name and logo, along with revamped messaging. Will the changes attract new customers?
Ragan Insider Caroline Hey
How show-and-tell helps people develop communication competencies
Your first presentation to an audience was probably in kindergarten. The topics are more complex now, but a similar approach breeds clear understanding. Consider these seven tips.
Ragan Insider Russell Working
5 ways a tech company shaped content to boost its profile
Zebra Technologies makes barcode scanners, hospital technologies and chips in NFL shoulder pads. Here’s how it branded itself as a leader in the ‘Internet of Things.’
