These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid.
The executive recently published details and emails from American Media and The National Enquirer, which Bezos claims blackmailed him. Here’s how it can serve as a future crisis model.
E.B. White helped turn a professor’s rhetorical manual into an international hit. A look at the abiding lessons of Strunk and White’s ‘The Elements of Style.’
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. Here’s what Con Edison did when its volunteer crews helped restore power in Puerto Rico.
Your executive can be a wonderful asset in a PR crisis, but undisciplined blather can keep your organization in the headlines. Here’s how (and when) to tap your leaders.
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism.
The streaming service saw thousands log in to watch its new horror film—but with popularity comes internet absurdity. Can the company deter recklessness without getting preachy?
By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.
Some were botches, missteps and Twitter misfires. Others indicated far deeper institutional problems. We mean you, Facebook.
The video platform’s annual roundup has drawn 9.7 million ‘dislikes.’ YouTube shrugs that it’s fine with that. What are the lessons for communicators who aren’t trying to irk their audiences?
Many PR and marketing pros are turning to interactive content and short clips to connect with their audiences. Consider these takeaways from Yuletide wishes.
A blockbuster Reuters report says Johnson & Johnson has long hidden knowledge that its talc contained the carcinogen. The company rejects the findings as it takes heavy stock losses.
Your execs are demanding business value for their investment in communication. Your employees just want to have fun. Here’s how to find your way in the evolving world of internal communication in 2019.
Some agency roles are changing a lot as communications pros switch to digital outfits. However, some parts of the job will never change.
