Brand managers running their organization’s Twitter and Facebook accounts should be trained in professional social media etiquette. Instead of taking a shot in the dark, consider this advice.
The play, part of The Public Theater’s Free Shakespeare in the Park, depicts the Roman leader in a familiar form. Amid criticism, the companies have distanced themselves from the production.
Producing conferences and other industry happenings can provide you with a plethora of content, opportunities to boost your brand and more. Consider these tips.
Simply having a lot of followers on the social platform does not necessarily mean an influencer is right for your marketing needs. This guide can help select the best brand ambassador for your organization.
Excess wording can clutter your content and weaken your message. Try eliminating these unnecessary phrases from your writing.
Simple, clear visuals and supplemental text elements enhance your message rather than overwhelming your audience. Consider these suggestions for your next talk.
It can be tempting to stretch the truth a bit, in order to keep up with competitors, but honest and truthful communication can cultivate a loyal customer base. Here’s how.
These mindsets affect consumer behaviors—and therefore should be on marketers’ radar screens.
A Cision survey of media professionals shows how they view the shifting world. Heed their insights, and adapt your pitches and other tactics accordingly.
The platform’s ever-changing algorithms can be maddening for brand managers, but these tactics can afford you a glimpse into the future so you can stay ahead of the curve.
It’s not just the perks that draw wannabe employees; it’s the challenges. That might explain the addition of one company that’s been in PR hot water.
Take after Kim—or Kylie and Kendall Jenner—with these savvy online tips you can use across platforms.
There is no substitute for earned media coverage, but you can reap some of its benefits with well-placed ads in the right publication. Here’s how.
Making news for the wrong reasons is never a good thing, but the way you respond can make or break your brand’s reputation. Consider these tactics to maneuver your organization through a fallout.
The career-focused social platform has been boosting its growth by revamping its website and offering its members (and marketers) a handful of features. Check them out below.
