If you think blogging on your new site or keyword stuffing is going to boost your chances at being featured on the first page of Google, think again. Instead, employ these practices.
Avoid a PR nightmare with social media techniques from this virtual summit.
Clear, succinct, empathetic language is vital for those in this arena. Special handling is called for when medical advisories conflict, as in the case of flu shots for pregnant women. What, then?
A substantive public relations strategy should incorporate significant investment in quantitative and qualitative data.
A concise, firm and swift response to allegations can prevent a story from catching fire.
Hint: The right colors can open doors; the wrong ones will shut them in your face.
Speaking to group of any size can seem daunting, but overcoming these mistakes can put you at ease and land your message—once you’ve identified it—with your audience.
Try a conversational approach to convince your medical pros that they should be blogging and otherwise building an authoritative presence online.
Want an irresistible lead-in? Use numbers, ask questions and pull heartstrings, according to Buzzsumo’s analysis of 100 million Facebook and Twitter headlines.
The document that cast the vision for our nation 241 years ago has plenty to teach communicators today about eloquence, passion, persuasion and style.
To reach this burgeoning group, PR and marketing pros must adjust their strategies and tactics. Here’s what you should know about these consumers—and how you can interact with them.
A new study reveals that many creative professionals believe they are stuck in an echo chamber with likeminded peers, which is stifling originality.
‘Harry Potter and the Philosopher’s Stone’ is celebrating its 20th anniversary. Here’s what communicators can take away from characters of J.K. Rowling’s popular series.
These blunders get in the way of potentially powerful collaborations.
A new study reveals what public relations pros think of their jobs, their bosses and work culture—and spotlights troublesome trends.
