Savvy brand managers can use the livestreaming platform to demonstrate products, answer consumer questions and increase online engagement. Consider these takeaways for success.
Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.
While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
If you feel like you’re going nowhere fast with your attempts at setting meetings and phone calls with your clients, these tips can help you turn it around.
Partnering with popular social media stars can boost your organization’s messages and give you many leads. However, it can also land you in a PR nightmare. Follow these insights to prepare.
To err might be human, but these mistakes are costing your organization no small amount of time and money. Make sure your team knows where these traps are and how to avoid them.
If you’re constantly checking your phone, can’t stand fake news, shine in front of a camera or struggle to explain your job to family and friends, you’re probably a communicator.
The first step to better copy is to understand your audience. You’ll also improve if you find your voice, avoid interruptions, use helpful tools and read authors who inspire you.
You may deliver these familiar comments with the best of intentions, but that’s not how your listener will interpret them.
Aristotle’s advice is as relevant as ever when making business presentations.
These guidelines, intended for lawyers, offer prudent options for communicators, especially those dealing with a crisis.
Pump up your content marketing strategy—along with your brand’s online image—by creating articles, videos and more that are actionable. Here’s how you can do it.
Leading journalists receive—and delete—dozens of pitches every day. Here’s how to ensure yours survive the newsroom gauntlet.
The term, though less abrasive to millennials than baby boomers, still makes the majority of people cringe. ‘Fake news’ and ‘no offense, but’ are also high offenders, a recent poll revealed.
The ability to provide a good quote is the lifeblood of your media relations efforts. Here are some ways PR pros can refine their offerings to journalists.
