These communications roles aren’t mutually exclusive. Instead of deciding between one or the other, consider combining them to further boost your brand and achieve your goals.
A perfectly placed epigram can go a long way; a misquote or a witticism attributed to the wrong source can undermine your credibility. Here are 11 common misfires.
When crafting a statement in response to a political issue or writing about such controversial themes as gender, xenophobia and more, follow these tips.
Houston medical facilities are strained as Hurricane Harvey has deluged the city. Here’s how they’ve conveyed crucial information, along with stories of their preparation and response.
The show captivates viewers with themes of power and revenge as its characters—including its complex female roles—fight for dominance. PR and marketing pros, consider these insights.
Stop acting like a dilettante at work. Focus on what you do best.
Try these formats to light a creative spark and inspire engaging posts that your audience will devour and share.
If search results are disappointing, feedback is meager (or nonexistent) and sales are lagging, it’s time for a tune-up—or maybe an overhaul. Here’s what to look for and how to fix it.
Jargon can muddle the meaning of any PR copy, but your online presence is subject to the same. Here are several buzzwords to remove, along with tips to improve.
Both new and veteran communicators can benefit from these guidelines that can tighten their copy and make their prose more compelling.
Marketers shooting for universal appeal can end up with subpar engagement and lackluster campaigns. Here’s how you can figure out whom to reach—and effectively get their attention.
You can’t prevent false allegations, but you can douse the firestorm by responding quickly, keeping colleagues on the same page and enlisting your community to help.
Try these unconventional approaches the next time you deliver a speech and want to pique your listeners’ interest from the get-go.
‘Our mistake was thinking that we would be able to announce an idea that was so sensitive and require so much care in a press release,’ said the network’s president of programming.
Beginner brand managers as well as veteran communicators can make these common missteps when it comes to creating content and sharing it online. Here’s what you should do instead.
