Ragan Insider Nick Morgan
5 presentation lessons from Toastmasters’ top speaker
Deliver your story with emotion and humor, actively involving the audience, and conclude with a meaningful point.
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Ragan Insider Avery Faehling
5 things new PR pros should learn
Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart.
Ragan Insider Ted Kitterman
Instagram heads off privacy concerns, most employees report burnout, and Woodward’s book interview debacle
Also: The perks that employees care about, Constellation’s poor communications dings stock price, wisdom from Amazon’s Kristin Graham, how to talk about the economy, and more.
Ragan Insider Ted Kitterman
WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost
Also: Juul seeks fresh start with new CEO, Fiat Chrysler mum on emissions scandal, Comscore takes hit over SEC settlement, and PR pros sound off about the press release.
Ragan Insider Ted Kitterman
How Toyota uses podcasts to reveal its human side
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
Ragan Insider Lucas Miller
Why website accessibility is crucial for a client’s digital reputation
Stemming from the Americans with Disabilities Act, this inclusive approach to digital design and user experience is a key element for today’s online audiences. Here’s what you should know.
Ragan Insider Russell Working
6 ways Domino’s reaches far-flung franchisees
It’s hard enough communicating with a dispersed workforce. That’s compounded when most employees work for a franchise, not the parent company.
Ragan Insider Gini Dietrich
Reimagining the RFP to benefit both agency and client
Besides being a pain in the keister, they can be a huge drain on your resources. The author of ‘Spin Sucks’ has devised a new approach, starting early on as a partner, rather than a bidder.
Ragan Insider Ted Kitterman
Bud Light revisits the Victory Fridge
After a highly successful activation last year for the Browns’ first NFL win in two seasons, Bud Light decided to go back to Cleveland—and sell some refrigerators.
Ragan Insider Ted Kitterman
Facebook considers removing ‘likes,’ Whataburger responds to viral rodent video, and Bugatti sets a record and then shifts gears
Also: Hurricane Dorian looms off the East Coast, Popeyes becomes dangerously popular, and the U.K. pound drops over uncertain messaging.
Ragan Insider Beki Winchel
Popeyes’ sandwich sells out, Forever 21 ponders bankruptcy, and Marriott to discontinue tiny toiletries
Also: Olive Garden pushes back on fake news, pharma companies seek to settle after J&J ruling, consumers’ satisfaction on social media and more.
Ragan Insider Robby Brumberg
How brand journalism boosts U. of Alberta’s visibility—and reputation
The university’s robust storytelling is reeling in a wider audience, landing more media coverage, and showcasing superstar faculty members.
Ragan Insider Binh Nguyen
How a sushi fan drew 47K Instagram followers as a micro-influencer
Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following.
Ragan Insider Michael Vannest
A lesson in PR ethics, courtesy of ‘The Great Hack’
The Netflix documentary explores the depth of the Cambridge Analytica scandal and its long-term repercussions. The author extracts key takeaways for industry professionals.
Ragan Insider Brad MacAfee
Why we should stop saying ‘nobody dies in PR’
PR might not be brain surgery, but it has the power to alter lives. That’s why some PR pros take their work so seriously—and why communicators should demand perfection.
