A veteran journalist combs his computer desktop trash bin for the worst of the worst, offering Do and Don’t guidance for PR pros seeking coverage.
If you’re begging for your product to be covered, incorrectly targeting a journalist for your client’s news or attempting to spam a publication with links, you’re doing it wrong.
Your small budget doesn’t have to get in the way of your big plans.
A viral video sensation has people leaping out of moving cars for online glory. Here’s what communicators should learn from this social media epidemic.
The fast food chain offered female customers its chicken fries in pink boxes, dubbing them ‘chick fries’ and charging $1.40 more. The move follows the Pink Tax Repeal Act.
An eye for detail, excellent interpersonal skills and keeping up with current events all play an important role in successful communication. This guide lists all the industry essentials.
Public relations work is rife with pitfalls. Follow these tips to circumvent the unprepared spokesperson, negative coverage and the dreaded budget overage.
Despite the changing journalistic landscape, establishing and maintaining rapport with members of the Fourth Estate is a crucial aspect of successful PR. Consider these insights.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
From translation services to automatic editing and checking for plagiarism, AI is poised to profoundly upend the entire process of content creation. Here’s what to expect.
Many communicators face long days and tough tasks easier with caffeine. Here’s what several drink choices might say about your personality type or communication style.
John Schnatter calls his resignation a ‘mistake’ and accuses Laundry Service of extortion. Here’s how communicators think the pizza company and the agency should proceed.
ESPN will spotlight sports’ highest achievers Wednesday, and you could work for the TV channel, if you land this week’s featured position. Plus, check out our roundup of other current openings.
Though the chief executive issued a mea culpa, many are criticizing his move and suggesting he lean on a better PR team to help him avoid future controversy.
John Schnatter has become the face of the pizza chain, but he resigned as chairman of the board following reports that he used a racist term in an exercise meant to avoid future crises.
