Ragan Insider Drew Boehmker
Takeaways from ‘Survivor’ for engaging your audience
The enduring reality show offers lessons for brand managers and other communicators.
Search Results (ai helped me)
Ragan Insider Brian Pittman
5 ways an MBA can transform your career
Want to accelerate your professional progress? Here’s why an advanced degree could be the high-octane fuel you need. Says one communicator, ‘My MBA changed my life.’
Ragan Insider Beki Winchel
Macy’s to lay off 2,000, Spotify podcast listening grows 200%, and Cathay Pacific furloughs 27,000
Also: Olive Garden offers a bready bouquet, YouTube touts its $15B advertising haul, reputation measurement guidance, and more.
Ragan Insider Ted Kitterman
Infographic: The state of video marketing for 2020
How can videos make or break your branding in the coming year? Check out this infographic to learn how you can create and deploy content that wows your audience.
Ragan Insider Katie Delahaye Paine
How PR pros can stand out in 2020
It’s going to be a wild ride with all the stories communicators can expect to compete with, and it’s going to be more crucial than ever to know how to get in front of decision-makers.
Ragan Insider Joe Cohen
Formulating a comprehensive stand on thermal coal and oil sands
The specialty insurer Axis, seeking to publicize its stepped-up efforts on climate-risk mitigation, started its campaign internally and touched all the bases on its way to a coordinated rollout.
Ragan Insider Ted Kitterman
How Inspire PR’s Marisa Long finds her work-life balance
Being a new mom and being a PR pro both come with heavy time commitments. Here is how one practitioner stays on top of all her responsibilities.
Ragan Insider Susan Saronitman
The Olympics offer potential sponsorship gold, but there are risks
The pageantry, the passion, the global reach—all have significant allure for marketers and brand managers. Still, crises can hit even amid the revelry, so a response plan is essential.
Ragan Insider Matthew Royse
10 books every leader should read in 2019
Looking for inspiration to inform your messaging and tactics? Here are some books that everyone in a leadership role should peruse.
Ragan Insider Ted Kitterman
PR crises that have defined 2019
Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared?
Ragan Insider Ted Kitterman
How PayPal finds employee advocates to tell authentic stories
Story mining is labor-intensive, but the rewards can be enormous for workplace morale and promoting your brand’s vision. Here are essential tips from the team at PayPal.
Ragan Insider Ted Kitterman
Why and how Trek Bicycles launched a powerful podcast
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
Ragan Insider Ted Kitterman
Why a third-party freelance site might fit your PR business
Even if you have a successful agency business, some PR pros are finding new leads and creative outlets on platforms like Fiverr and Upwork that sell a wide range of freelance services.
Ragan Insider Tiffany Guarnaccia
In an ever-changing landscape, how do we prove the value of PR?
Measurement is crucial, along with understanding new tech and adopting an agile mindset.
Ragan Insider Ted Kitterman
Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup
Also: Where emoji come from, Popeyes’ sandwich gets a soaring relaunch, tips for superlative word choice, mastering international messaging, and more.
