4 tips to write with more heft and purpose
Follow this guidance to serve up meatier work that will satisfy your audience, improve SEO and appeal to your readers’ tastes.
Follow this guidance to serve up meatier work that will satisfy your audience, improve SEO and appeal to your readers’ tastes.
False reports—whether a disingenuous blog post or an erroneous news story that keeps recirculating online—can damage your reputation. Here are some ways to fight back.
The gridiron offers plenty of fodder regarding messaging guidance and goofs. Follow these tips to keep your team inspired, motivated and winning.
The airline announced the cyber attack via Twitter and news outlets, and it offered information through its website. However, many complained that an email to its customers came too late.
A VP at the iconic multimedia company tells how to find your story and make your message stick.
The days of penning a press release, faxing a pitch and calling it a day are over. The digital age requires diligence—even prescience—and finding meaningful metrics.
Is your state one of the hardest working in the country? Find out, and then browse our roundup of current job openings.
You want that kerfuffle to erupt into a disaster? Check out these dopey tactics; feel free to mix and match. Then sit back and your reputation turn to shambles.
Contacting journalists to remind them of your pitches and gauge their interest can pay off with coveted media coverage. Follow these tips to make sure your efforts are effective.
As in comedy, great timing in public relations is essential. Rather than leaving your messaging to chance, plan to distribute your content—themed and evergreen alike—around specific dates.
Does the thought of introducing yourself at a professional event make your palms sweat? These networking tips can ease the anxiety. Plus, check out our roundup of current job openings.
If you own a new company in the technology industry or are helping launch one of these organizations, consider these insights a guide to navigating communications.
Part of an effective crisis response is showing how your organization won’t repeat past misdeeds. Here’s how to thread this tricky needle in your press conference or one-on-one interview.
As online media continues to grow in popularity, the importance of backlinks has multiplied for PR pros. Here’s how those links can transform your online presence.
Working in communications isn’t a cakewalk, but most wouldn’t have it any other way. Ready to embark on a job in PR? Consider a few helpful insights from an industry veteran.