10 frightening PR monsters
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
These communicators can make your skin crawl with the horrors they promise to deliver. Here are several types—along with how to overcome them.
It’s not all about you, communicators. Boost your media relations savvy—and success—by avoiding these all-too-common pitfalls.
What are reporters looking for in a pitch? These four veterans weigh in about pitches that earn their respect—or their anger.
Social media, online retail and a rapidly changing culture are disrupting decades of journalistic practices—and that means PR pros have to adapt to get their messages out.
Many entrepreneurs and startup founders are used to doing everything themselves. Here’s why (and how) you should talk them out of doing their own PR.
Beware! Brainstorm vampires. Spirit-spoiling werewolves. Home-haunting honchos. They’re all creeping from the corporate graveyard as Halloween looms, so grab your torches and pitchforks.
The co-founder of technology giant Microsoft was well known for his philanthropic efforts and donations. Here are a few tributes—along with several of his words of wisdom.
When consumers discovered needles in their strawberries in Australia, an entire industry was thrust into turmoil. Here’s what can be learned from the official crisis response.
Gathering prevailing thoughts and insights requires crafting incisive queries in specific formats. How, then, do you get coverage for what they reveal? It takes more than a data dump.
The leading cancer hospital is embroiled in controversy after a leading doctor failed to disclose millions in incentives from drug companies. Can the oncology center win back patients’ trust?
When executives step down or corporate layoffs are on the horizon, you want to minimize negative media coverage and control the narrative. Consider these responses and moves.
Brian Acton, who sold his company to Facebook, has been vocal about his displeasure with the social media giant’s plans for his enterprise. In response, David Marcus spoke out stridently.
Reporters and consumers alike access your site by phone every day. Do you offer the same kind of press releases list you posted in 1998? Or sizzling stories that spark news media follow-up?
Savvy PR pros can have many opportunities to gain favor with journalists and nab press coverage at networking events and more. Here’s how you can work the room.
Local TV appearances can be a great way to boost your visibility in your community. Here’s how to make sure your message shines through in this highly structured environment.