Facing pressure from Major League Baseball, the team said it would retire the racially divisive mascot in 2019. The announcement received mixed response on Twitter and other social media.
As one communicator says, ‘Don’t put all your social media eggs in one basket.’ From taking advantage of owned channels to measuring interaction by testing posts, consider these options.
Host photo contests. Provide digital templates for stories. Encourage curation. These are some smart ways to inspire your colleagues to help you report what’s happening at your organization.
Set aside your math phobia, and wade into measurement. There’s no undertow, just the opportunity to make stronger pitches, prove your worth and identify growth potential.
The web company says it will start filtering ‘problematic’ ads tomorrow and has previewed new features to make emails more visually interactive.
You might try a visual format, such as an infographic or video, to get your client’s news out, or maybe send a story pitch to your favorite reporter. As a backup, there’s always self-publishing.
To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.
The company’s chief said her team would be launching ‘snacks for women,’ asserting that men and women eat the flavored chips differently. Those remarks quickly drew scorn and derision.
Although many companies attempted to share a socially conscious message during the Super Bowl, the automaker sparked outrage with an ad that used the voice of MLK to sell trucks.
Get your crowd involved and engaged in your speech by asking questions, using a polling tool or asking people to break into smaller groups.
The two organizations are struggling to distance themselves from former team doctor and assistant professor, who was recently sentenced for sexual misconduct.
A fun or witty definition can make you learn to appreciate—or even reevaluate—words you might have written off. Is your dictionary holding back your writing style?
Savvy brand managers can use the livestreaming platform to demonstrate products, answer consumer questions and increase online engagement. Consider these takeaways for success.
Are you looking to make a splash this year with earned media? Take a lesson from these campaigns that grabbed the spotlight last year.
While many are making plans and resolutions for the new year, here are some trite phrases communicators should vow to avoid in the coming year and beyond.
