As the President’s communications team tries to put out fires and avoid legal jeopardy, their messaging goals and legal duties don’t always align. Here’s how PR pros can work with legal defense efforts.
As reporter staffs shrink, an opportunity for PR pros and their clients has emerged. How can you take advantage and get the coverage your business requires?
Grabbing a reader’s attention can be tricky—especially when you’ve only got a few seconds. Here are some tips for hooking distracted audiences.
Eloquence is nice; clean, concise copy that sparks action is better. Here’s how to achieve the latter.
The backlash from ‘alternative facts’ continue to affect PR pros’ credibility and campaigns. Here’s how you can prepare for a crisis coming your way.
The company called the move a ‘business decision,’ but The National Center on Sexual Exploitation is claiming victory. What does it all mean for these two storied brands?
Many online articles are bloated with needless words and qualifiers. Here’s what to strip out as you review and refine your first and subsequent drafts.
The Emerald Isle offers more creative power than you can shake a shillelagh at. Here are a few tips to get those green, Gaelic juices flowing throughout the year.
Every piece of content doesn’t have to be a revelation. Here are some ways to get more mileage out of your old content.
Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison. Here’s what you can learn from his missteps.
Disaster-response planning requires just that—planning. Here are steps to take in advance of any PR calamity, as well as tactics to execute once you’re knee-deep, or neck-deep, in hot water.
Investing in content has never been a better use of communicator’s resources. Here’s why this trend is on the rise with all different kinds of organizations.
For marketers, there can be too much of a good thing. Here’s how to narrow your focus and spend your money on the projects that matter.
The social media giant apologized for making ‘a mistake’ in sending millions of users a survey about adults’ solicitation of sexual images from minors. Here’s how it handled the backlash.
Before the academy announces their favorite story from a year in film, PR pros can analyze these critical darlings for takeaways on storytelling, branding and more.
