Does the embargo have a place in modern PR?
You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch.
You might think an embargo makes your release or pitch look important and timely, but in reality it can irk your reader and doom your pitch.
As officials warn of the coldest temperatures in a generation, many are working to educate people about the dangers of the deep freeze and to share updates to protect readers.
A vague and meandering press pitch won’t knock any reporters’ socks off. Consider these tips to help you get to the point and get there quickly.
The tactic shows a lack of care when attempting to build relationships and keep members of the news media up to date on your news and pitches. It can also get you permanently ignored.
The numbers are dismal for legacy organizations and groups trying to patch up sullied reputations. Here are tactics to counteract the loss of faith in traditional media.
Whether it’s accuracy or the call to action, you juggle multiple elements whether you’re writing an internal story, a press release or a blog post. Checklists will keep your work sharp.
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism.
How should PR pros adjust their pitches when approaching TV producers? The medium still garners plenty of attention—and requires a unique angle.
Do your homework, use a recording device or app, have a fluid conversation and—most of all—listen intently to your interviewee, and you’ll write compelling accounts of their experiences.
These apps, plug-ins and other handy helpers can streamline your workday and help you address writing and outreach issues.
A look at the strategies that shaped the communications landscape this year can help you plot a course to a successful 2019.
If you’re looking for a last-minute present for the communicator in your life, consider this list of products and services that can help make his or her job easier.
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
There’s no reason to give up on your PR efforts during the most wonderful time of the year.
The tone of your copy is just as important as tight and grammatically correct prose. Consider these guidelines when settling on your style.