Ragan Insider Brian Pittman
Don’t panic: 3 ways to prepare for a crisis
Knee-jerk reactions can hurt your company when crisis strikes. Here are three ways to balance rapid response with careful planning.
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Ragan Insider Sarah Clark
Proactive PR: Leave the Oscars drama to the actors
Being efficient is crucial in nearly any field of communications. In PR, clients expect you to know how to handle any situation before it even happens. To keep you on your toes, heed this advice.
Ragan Insider Gini Dietrich
27 outstanding online tools for communicators
Email, project management, teleconferencing and much more can become easier with these helpful sites and plug-ins. Check them out to see which might work best for you.
Ragan Insider Julia Sahin
Young PR pros, ditch these roadblocks to success
It’s easy for new PR pros to get caught up in bad habits and behaviors that slow or impede career development. How many of these 10 mistakes are you making?
Ragan Insider Kevin Allen
Target, Wal-Mart brand veggies hit by recall
Listeria is to blame for another round of frozen food recalls. This time, two well-known retailers are involved. Here’s what to avoid, and how communicators alerted the public.
Ragan Insider Brian Pittman
3 ways to keep your PR pitches out of Twitter rants
Opportunity knocks. Follow these three rules to make sure your pitches work for journalists—rather than irk them.
Ragan Insider Brian Pittman
3 tips for partnering with bloggers
Cold story pitches don’t cut it anymore. Bloggers now want to see proposals and partnerships instead. Here are three ways to get their attention.
Ragan Insider Kevin Allen
Consumers moan as Cadbury downplays ‘Easter’ packaging
Easter season usually means great exposure for candy brands. After one well-known organization altered its packaging, however, fans wasted no time complaining online.
Ragan Insider Brian Pittman
Beyond Zika: 3 crisis PR tips
This summer we could see a spike in Zika—reminding organizations to upgrade their crisis plans, whether or not they’re in health care. Here are tactics for doing just that.
Ragan Insider Beki Winchel
Officials use Twitter to spread information, share condolences after Brussels attacks [UPDATED]
Organizations and politicians have turned to social media with messages in the wake of explosions at Brussels’ airport and metro station. Many have been killed or wounded.
Ragan Insider Brian Pittman
Get creative: 3 tips for compelling PR copy
Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.
Ragan Insider Brian Pittman
Get bigger bang for your blog: Cisco shares 3 tips
The software giant has mastered brand journalism. Find out how it produces sterling content and encourages staffers to share it with their own social media networks.
Ragan Insider Darryl Konynenbelt
3 ways to build relationships with reporters
Don’t rely on cold calling for your news pitches. Here’s how you can get to know journalists and help endear yourself to them.
Ragan Insider Cosette Jarrett
6 tools to make your holiday content marketing strategy festive
Create stories and visuals your audiences want to check out that’s timely for the season with these tools and tips.
Ragan Insider Beki Winchel
5 traits that give PR agencies a leg up
Here are a few advantages that public relations firms have over in-house reps and marketers.
