As organizations try to boost their lagging organic reach on the social media platform, some are turning to user interactions—and that means using online reviews.
The spray-and-pray approach is pretty much a waste of time—and it certainly doesn’t constitute a full strategy. Here’s guidance on the proper way to compose and use this much-maligned tool.
In a potty-mouthed age, it seems everyone is lobbing F-bombs. But is there a risk, both legally and for your reputation?
The media organization announced a tiered subscription plan, and it’s not the only one to do so. How can these news outlets—and brand managers—persuade readers to pay for content?
Media relations efforts aren’t always focused on securing a headline in The New York Times or Forbes. If you’re looking to go niche with a cuisine-oriented publication, follow these tips.
Live-streaming content is an exciting new tool for marketers, but it’s far from perfect. Consider the cons—not just the pros—before jumping in with both feet.
AP Style devotees know colloquial names can be intellectual property—and a generic term should be used instead. Can you guess the trademark from its generic replacement?
An organization’s newsroom shouldn’t just be a press release graveyard. Here are ways to give writers and others what they want—and improve your earned media conversion.
What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.
While disappearing communiqués are all the rage among young audiences, public institutions targeting these demographics should heed the letter of the law.
Already considered by many to be synonymous with dysfunction, the state was recently named the nation’s ‘worst.’ Should it fight back with PR fire, or just embrace the ire?
Appearing in industry-related chats online can be a great way to boost your personal brand and build networks. Here’s how you can make the most of it.
Facebook Messenger can be a crucial tool for customer service efforts. Here’s how to make use of the feature primed for chatbot success.
If used properly, the social network can be a trove of career opportunities. Here’s how you can spruce up your profile and make the most of the platform.
Billionaire Joe Ricketts shuttered local coverage hubs in apparent retaliation for a successful unionization effort. Former employees and customers have flocked to social media to speak out.
