A PR pro answers 9 questions from reporters
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance.
Most pitches and press releases are doomed to obscurity—unless they include three essential hooks.
How long should a pitch be? What social network do they like best? What time of the day is best to pitch them? Get your answers here.
Developing and landing a story pitch are just the beginning. Making the most of the opportunity requires planning, diligence and carefully guiding the journalist toward conveying your message.
Want to address journalists’ most common complaints about PR pros? Here is a trio of the most annoying—and how to correct them.
You might have an awesome campaign, but if you launch it in a new country with a different culture, you must adjust your messages. Here’s how to prepare.
Securing headlines and seeing your news in print can take a lot of hard work, but it’s validation of your prowess and relationships. Here’s how you can get on journalists’ good sides and present them with compelling material.
A top PR topic is, and will always be, media relations. Here are four common-sense ideas to get better coverage for your client or organization.
There are various ways to sell your story to a journalist. Before you open your mouth, one former reporter suggests considering that simple question and its three key components.
A Hewlett Packard Enterprise’s marketing communications executive was taken to task for threatening to pull advertising campaigns after receiving negative coverage. Here’s how the spat played out.
Long hours, lousy pay and dwindling resources make working for a newspaper a trying profession. Journalists, though, are vital to PR practitioners’ success. Here’s how you can help.
A journalist’s recent admission, ‘I lie constantly,’ simply divulges what PR pros and spokespeople have long realized: Reporters won’t pull their punches, so you’d better be ready.
Reporters often complain about PR pros’ poor media relations habits. Here’s to how to give them what they really want this year.
If you want to guarantee that a reporter will never call you back and put you on his or her email “block” list, do these things.
Some pitching behaviors can be nightmares for journalists. Avoid the following to stay on their good side, throughout the Halloween season and beyond.