Also: Molson-Coors retires 11 beer brands, Instagram shares successful business posts and Target offers employees debt-free educational assistance.
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
Here’s how finding connection helped one PR pro keep her career going during COVID-19.
Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
A crisis comms researcher shares a data-backed framework to shape your messaging when the pressure’s on.
Also: Brands celebrate National Ice Cream Day, Microsoft resurrects Clippy and Twitter retires Fleets.
President for Bellmont Partners Brian Bellmont shares his tips and tactics for success amid a resurgent economy in our latest in the ‘Day in the Life’ series.
Also: Triller launches contest to hire resident DJ, Norwegian Cruise Line sues Florida, and Coca-Cola tweaks Coke Zero formula.
Nicole Christie, senior writer and producer at Microsoft, weighs in on the trend of corporate thought leadership podcasts ahead of Ragan’s Social Media Conference.
Congratulations to these powerful communications professionals and teams.
Also: Skittles celebrates National Gummi Day, video game industry revisits diversity and inclusion, and Nordstrom president explains e-commerce push.
In its first in-person conference in over a year, Ragan will bring together top innovators and leaders on social media strategy to define the current state of affairs for comms pros.
Also: McDonald’s makes National French Fry Day about its fans, Biden requires internet providers to offer transparency with infographics, and reporters share on-air tips.
In the excitement to get back to ‘normal,’ one PR pro urges colleagues and clients to consider what wasn’t serving them in the daily grind of 2019.
