The GIF of John Travolta looking around, confused, has been making the rounds online. Many suspect that passwords were not changed after the announcement.
As content marketing and owned media initiatives gobble up more of the PR pie, relationships with news outlets and reporters are changing fast. As one veteran journalist says, ‘One, they don’t trust us. And two, they don’t need us.’
When does the workload necessitate asking for outside help? These situations often require an extra push—and that means involving external resources.
Congratulations to these honorees.
These common missteps can significantly decrease your chances of seeing your words in print. They won’t do much to help you win the favor of those you pitch, either.
The Supreme Court nominee’s speech showcases the value of a strong first impression.
When trying to boost your brand at trade shows or other events, it is essential to lean on influencers to maximize your ROI. Here’s how.
Don’t assume your news blast will generate buzz or sway busy journalists. Here are some tactics to get your announcement in front of audiences immediately.
Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.
The document that cast the vision for our nation 242 years ago has plenty to teach communicators today about eloquence, passion, persuasion and style.
Technology makes online meetings possible, and telecommuting and global workforces make them necessary. Here’s how you can make your virtual conversations engaging and effective.
After a gunman killed five in the Maryland paper’s newsroom, colleagues immediately began telling their story on social media and in print.
Eighty-two percent of customers would rather watch a live video than read about your brand. Make sure you consider these challenges before jumping in front of a camera.
The arid platitudes that emanate from the corner offices usually add nothing to a release or news story. Help your honchos with key questions and other incisive guidance.
Reporters get hundreds of releases about recent hires, new clients and staff promotions—and most go straight into the trash. Here are some ideas to help your pitches stand out.
